"au jour le jour is the brand created in 2010 by Mirko Fontana and Diego
Marquez, young designers who set out to launch their own label after
extensive training in PR and Sales Management within prestigious Made In
Italy companies. The project is a coherent, independent intention to
define a fresh new look: at once confident, sophisticated and modern.
In the short time since its debut with the FW10 collection, au jour le
jour quickly garnered a top positioning and made its way into a
significant selection of stores in Italy and worldwide, typical of the
most trend-setting and exclusive shopping map. The brand’s most
important features are its fabric research and discerning sense of color
alongside high quality detailing. In a short time, au jour le jour has
captivated buyers and the press, and is on a solid path towards defining
the brand’s identity, from the collection as a cohesive whole down to
each singular piece.
The au jour le jour line is complete and dynamic, dedicated to the
distinctive moments of the day - from morning to evening, with an eye on
the real trends of modern living. From coats to dresses, from suits to
knitwear, au jour le jour items reflect a timeless and versatile
perception, in which each style is offered in different colours and
materials in order to cater to tastes of clients the world over. The au
jour le jour woman is cultured yet relaxed, sophisticated yet ironic.
She’s a careful connoisseur of the fashion system but lives free of its
rules. She is a protagonist who moves with charisma and charm in the
international metropolis, never forgetting the values and eternal
elegance of Italian style.
The line’s product is a complete wardrobe of varied choices, from the
bon ton spirit in the silhouettes to the romantic appeal of delicate
transparencies, and from eclectic minimalism to an enjoyment of
iridescent fabrics and unexpected extras."
[via]
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| Pre-Fall 2012-13 |
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| Pre-Fall 2012-13 |
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| Pre-Fall 2012-13 |
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| Pre-Fall 2012-13 |
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| Pre-Fall 2012-13 |
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| Pre-Fall 2012-13 |
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| Resort 2012 |
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| Resort 2012 |
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| Resort 2012 |
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| Resort 2012 |
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| Resort 2012 |
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| Resort 2012 |
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| Spring Summer 2012 |
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| Spring Summer 2012 |
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| Valentina di Pinto, stylist e fashion consultant, na estampa de mini gansos da Au Jour Le Jour |
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| Viviana Volpicella, stylist italiana e ex-assistente de Anna Dello Russo |
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