Blog | Cool and Cheap: 24/06/2012

30.6.12

29.6.12

♥ MSGM

MSGM Pre-collezioni Primavera Estate 2013 - Milano

http://www.vogue.it/sfilate/sfilata/pe-13-pre-collezioni/msgm

"au jour le jour is the brand created in 2010 by Mirko Fontana and Diego Marquez, young designers who set out to launch their own label after extensive training in PR and Sales Management within prestigious Made In Italy companies. The project is a coherent, independent intention to define a fresh new look: at once confident, sophisticated and modern.

In the short time since its debut with the FW10 collection, au jour le jour quickly garnered a top positioning and made its way into a significant selection of stores in Italy and worldwide, typical of the most trend-setting and exclusive shopping map. The brand’s most important features are its fabric research and discerning sense of color alongside high quality detailing. In a short time, au jour le jour has captivated buyers and the press, and is on a solid path towards defining the brand’s identity, from the collection as a cohesive whole down to each singular piece.

The au jour le jour line is complete and dynamic, dedicated to the distinctive moments of the day - from morning to evening, with an eye on the real trends of modern living. From coats to dresses, from suits to knitwear, au jour le jour items reflect a timeless and versatile perception, in which each style is offered in different colours and materials in order to cater to tastes of clients the world over. The au jour le jour woman is cultured yet relaxed, sophisticated yet ironic. She’s a careful connoisseur of the fashion system but lives free of its rules. She is a protagonist who moves with charisma and charm in the international metropolis, never forgetting the values and eternal elegance of Italian style.

The line’s product is a complete wardrobe of varied choices, from the bon ton spirit in the silhouettes to the romantic appeal of delicate transparencies, and from eclectic minimalism to an enjoyment of iridescent fabrics and unexpected extras." [via]